Advanced Technology Guided by Strategic Human Insight
We are architects of digital transformation—bringing together strategic vision, artificial intelligence, and automation to transform your most complex challenges into tangible competitive advantage.
We transform the way companies operate, make decisions, and grow.
We build AI agents, intelligent automation systems, and data architectures that eliminate bottlenecks, accelerate critical processes, and enable your teams to focus on what truly drives value: strategy, innovation, and customer relationships.
Our clients are business leaders who understand that technology isn’t an expense—it’s an investment in efficiency, speed, and responsiveness in increasingly competitive markets.
Our approach
Strategy First.
Technology Follows.
We don’t begin with code—we begin with clarity. We immerse ourselves in your business, identify friction points, and align with your true objectives before building anything. Technology is the vehicle, not the destination.
Artificial Intelligence, Amplified by Human Intelligence.
AI doesn’t replace talent—it elevates it. We build systems that remove the repetitive so your team can do what only humans can: strategize, create, and innovate.
Built for You,
Not the Masses.
No templates. No generic playbooks. We craft custom solutions from the ground up—aligned with your operations, your industry, and the way your business truly works.
Agile Implementation
with Measurable Results.
We move quickly, iterate consistently, and track measurable outcomes from the start. No drawn-out timelines. No black-box development. Just visible progress and real results.
Our Story
We’re three digital natives from Medellín with different backgrounds but a shared realization: most companies waste valuable resources on processes that should never be manual.
From internal communication to daily operations, we kept seeing the same pattern—time lost to repetitive tasks, talented teams doing work machines could handle better, and data sitting unused because there’s “no time” to analyze it.
We founded Xerothia to change that. We turn inefficiency into competitive advantage through artificial intelligence, strategic automation, and data architecture designed around how your business truly operates.
Our purpose is simple: give companies back their time, clarity, and capacity to scale intelligently.
Our Story
We’re three digital natives from Medellín with different backgrounds but a shared realization: most companies waste valuable resources on processes that should never be manual.
From internal communication to daily operations, we kept seeing the same pattern—time lost to repetitive tasks, talented teams doing work machines could handle better, and data sitting unused because there’s “no time” to analyze it.
We founded Xerothia to change that. We turn inefficiency into competitive advantage through artificial intelligence, strategic automation, and data architecture designed around how your business truly operates.
Our purpose is simple: give companies back their time, clarity, and capacity to scale intelligently.
Our Vision
To become the strategic technology partner transforming how Latin American companies operate, decide, and scale. We envision businesses where human talent focuses on strategy and innovation, data drives clear decisions, and technology creates lasting competitive advantage.
Our Mission
We turn operational inefficiency into strategic growth through AI, advanced automation, and tailored data architecture. We partner with companies ready to scale beyond the limits of their current processes—applying a strategy-first approach to design precise, high-impact solutions.
Our Values
Precision: We craft solutions tailored to real needs. Human-Centered: Technology exists to empower people. Transparency: Clear processes, honest communication.
Where Connection Begins
Our Team
Behind our company is a team of passionate people dedicated to bringing you the very best in technology.
Brenda Villamizar
Marketing Manager
Over 5 years of experiencie working in the marketing department.
Sebastián Olivos
Operations manager
Con una amplia experiencia para garantizar que cada proyecto se cumpla con éxito.
Diego Acosta
Data Analyst
Nuestro enfoque es entender tus necesidades y ofrecer soluciones efectivas.
Testimonies
What Our Clients Say